Precision Geo
TV where you
actually sell.
Television used to mean paying for a whole region to reach one city. Now your commercial runs where your customers are — and nowhere you don't want to pay for.
No sales pitch, no platform to learn. No TV spot? We'll help you build one.
Why it matters
Stop paying for the wrong ZIP codes.
Most businesses don't sell everywhere. Your television money shouldn't go everywhere either.
States and metros
Go broad where you're growing.
Cities and towns
Own the places you already serve.
Radius
A ring around each location you operate.
ZIP-level
Down to the neighbourhoods, where supported.
Sample Campaign
Flight · Example datesSpend
$1.1M
Flight to date
Impressions
35.5M
Delivered
Completions
33.4M
Full views
Completion rate
94.1%
Of impressions
Where your commercial ran
Share of impressions- HuluAd-supported streaming service24%
- PeacockAd-supported streaming service20%
- Pluto TVFree ad-supported TV service17%
- RokuDevice platform · The Roku Channel14%
- SamsungSmart-TV platform · Samsung TV Plus11%
- NBC NewsNews network app8%
- HGTVLifestyle network6%
Proof by market
Every market, itemized.
At wrap you see the geography your television budget actually landed in — metro by metro, city by city, radius by radius. If a market underdelivers, we move the money while the campaign is live.
ZIP-level planning where supported. We plan geography, not households or addresses.
Who it's for
Built for businesses with a map.
If you can point at where your customers are, we can put your brand on television there.
Multi-location retail and services
One campaign, a ring around every location.
Regional brands
Television weight in your footprint, not the whole country.
Home services and contractors
The service area you actually drive to.
Healthcare and clinics
The catchment around each practice.
Local launches and openings
Concentrate television on the weeks that matter.
Franchise systems
Consistent brand, market-by-market delivery.
Pricing
Precision Geo
One published rate. No sales call needed to see it.
$30 CPM
Campaigns start at $2,500. Availability varies by market and timing.
Reporting
See which markets delivered.
Delivery and video completion by market, the apps and devices your ads ran on, and outcomes where measurement is configured.
Who does what
You name the map. We do the rest.
Two short lists. Nothing hidden between them.
What you provide
- The markets, service areas or store list you care about.
- Your dates and what you want to invest.
- A commercial — or let our Creative Studio produce one.
What Rambunctious manages
- Translating your map into a market-level television plan.
- Buying the streaming-TV placements and launching the campaign.
- Watching delivery and shifting weight between markets.
- Reporting by market, app and device in your Campaign Desk.
Answers
How market targeting works.
How does CTV targeting work?
CTV targeting decides where and to whom your ads run. Geographic targeting narrows delivery to a country, state, metro, city, ZIP code or radius around an address. Audience targeting adds attributes such as demographics, interests, behaviours or in-market signals. Sports targeting places ads inside live and on-demand sports streaming. You can also target your own customer or account lists. Rambunctious.tv configures and manages the targeting for you.
Make your ad
No TV spot? We'll help you build one.
Creative → Campaign → On TV
Name your markets.
Tell us where you sell. We'll build the television plan around it and run the campaign for you.