Results
See exactly
where your TV
campaign ran.
Every Rambunctious.tv campaign is reported the same way: what ran, where it ran, how it delivered, and what we measured. Read by your campaign manager, not left for you to decode.
Reporting is included in every managed campaign. No dashboard licence, no extra fee.
Sample Campaign
Flight · Example datesSpend
$1.1M
Flight to date
Impressions
35.5M
Delivered
Completions
33.4M
Full views
Completion rate
94.1%
Of impressions
Conversions
119.3K
Where configured
Conversion rate
0.3%
Of impressions
eCPM
$32.00
Effective
Cost / conversion
$9.53
Where configured
Impressions & completions by day
MillionsDelivery by tactic
Share- Geo prospecting41%
- Audience targeting27%
- Retargeting18%
- Live sports14%
Delivery by device
Share- Connected TV86%
- Streaming stick8%
- Desktop & mobile web4%
- Tablet2%
Campaign setup
State- CreativeApproved
- MarketsConfirmed
- AudiencesBuilt
- Outcome trackingConfigured
How we report
Four questions, answered every time.
The report is deliberately narrow. Four things, in the same order, on every campaign we run.
01
Overview & delivery
The first view answers the only question that matters in week one: is the money going out on plan, and are people watching the commercial through?
02
Apps, sites & geography
Streaming buying gets a bad reputation when nobody will show you where the ads ran. We itemize it: the apps and sites, and the markets, city by city.
03
Audience
For audience-led campaigns, the report shows which audience lines were in the plan and how each one delivered relative to the rest of the campaign.
04
Outcomes
Outcome reporting is real when it is configured. We set up what your business can actually support — and tell you plainly what we cannot measure.
Sample Campaign
Flight · Example datesSpend
$1.1M
Flight to date
Impressions
35.5M
Delivered
Completions
33.4M
Full views
Completion rate
94.1%
Of impressions
Conversions
119.3K
Where configured
Conversion rate
0.3%
Of impressions
eCPM
$32.00
Effective
Cost / conversion
$9.53
Where configured
Impressions & completions by day
MillionsOverview & delivery
Is the campaign pacing the way we planned it?
The first view answers the only question that matters in week one: is the money going out on plan, and are people watching the commercial through?
- Impressions delivered against the plan
- Video completion across the flight
- Pacing by week, so drift is caught early
- What your campaign manager changed, and why
Reviewed with you during the flight — not held back until wrap.
Sample Campaign
Flight · Example datesSpend
$1.1M
Flight to date
Impressions
35.5M
Delivered
Completions
33.4M
Full views
Completion rate
94.1%
Of impressions
Where your commercial ran
Share of impressions- HuluAd-supported streaming service24%
- PeacockAd-supported streaming service20%
- Pluto TVFree ad-supported TV service17%
- RokuDevice platform · The Roku Channel14%
- SamsungSmart-TV platform · Samsung TV Plus11%
- NBC NewsNews network app8%
- HGTVLifestyle network6%
Apps, sites & geography
Where did the television money actually land?
Streaming buying gets a bad reputation when nobody will show you where the ads ran. We itemize it: the apps and sites, and the markets, city by city.
- Apps and sites your commercial ran on, itemized
- Delivery by state, metro, city and radius
- Device types the commercial played on
- Markets moved mid-flight when one underdelivers
We plan and report geography — not households or individual addresses.
Sample Campaign
Flight · Example datesSpend
$1.1M
Flight to date
Impressions
35.5M
Delivered
Completions
33.4M
Full views
Completion rate
94.1%
Of impressions
Audiences your budget reached
Share of impressions- Target account list31%
- In-market intent audience26%
- Site-visitor retargeting21%
- Lookalike expansion14%
- Suppression · existing customers8%
Audience
Who was in front of the screen?
For audience-led campaigns, the report shows which audience lines were in the plan and how each one delivered relative to the rest of the campaign.
- Audience segments and any customer list in the plan
- Delivery weight by audience line
- Completion by audience line, so weak lines get cut
- Retargeting and site-visitor lines where configured
Any customer data you provide is used only to plan and report your own campaign.
Sample Campaign
Flight · Example datesSpend
$1.1M
Flight to date
Impressions
35.5M
Delivered
Completions
33.4M
Full views
Completion rate
94.1%
Of impressions
Audiences your budget reached
Share of impressions- Target account list31%
- In-market intent audience26%
- Site-visitor retargeting21%
- Lookalike expansion14%
- Suppression · existing customers8%
Outcomes
What happened after the ad ran?
Outcome reporting is real when it is configured. We set up what your business can actually support — and tell you plainly what we cannot measure.
- Website conversion tracking, where the tag can be installed
- Location visit measurement, where the campaign and market support it
- Lead and appointment events from your own systems
- A written read on what to do with the next flight
Outcome measurement depends on your campaign's measurement configuration. Nothing here is a guaranteed result.
Measurement, honestly
What can be measured depends on how the campaign is configured.
This is the part most streaming-TV sellers gloss over. Here is the plain version.
Always reported
Impressions, video completion, pacing, apps and sites, device types, and geography for every managed campaign.
Reported when configured
Website conversions, location visit measurement, and lead or appointment events — set up before launch, with your access and systems.
Never claimed
Guaranteed sales, panel-free household identity, or outcomes we cannot tie to something real. If we can't measure it, we say so.
The report views on this page are labelled examples of the Rambunctious.tv report structure. They contain no advertiser data and no performance figures.
What reporting comes with a managed CTV campaign?
Every Rambunctious.tv campaign reports impressions delivered, video completion, pacing against plan, the streaming apps and sites the commercial ran on, device types, and geography down to the markets in the plan. Outcome measurement — website conversions, location visit measurement, lead events — is reported where it can be configured for your business. A campaign manager interprets the reporting during the flight and at wrap.
Questions
Reporting questions.
Next
Build the plan, then hold us to the report.
Tell us who you want to reach. We plan it, run it, and show you exactly what happened.
